Operation Winter Renter
Just because high season summer reservations are coming to an end doesn’t mean your holiday rental business can’t thrive in the winter rentals market. Unless you don’t have heat or property access during the winter, it is possible to capture the elusive out of season guest to help pay on-going fixed expenses!
Summer guests, in general, are looking for lazy days on the beach and a boat. They want sunshine and family interaction. You probably market your property as such through captivating photos, property descriptions and offered activities.
Autumn and winter guests, on the other hand, might have dramatically different desires for their out of season getaway. Understanding your guest and how their needs shift throughout the year is the most effective way to attract out of season business.
Top Tips for Winter Rentals
1. Market Your Apartments or Properties For The Off Season
Your listing ad, website and home itself probably already promote summer festivities. This is great for the high season, but won’t necessarily attract guests looking for winter rentals. Update your photos, property descriptions and amenities to up-sell your winter welcome.
Ensure the beds have really warm duvets, throws and unforgettable sheets. Provide extra wood for the fireplace (if available-with usage directions and fire extinguisher!). Warm colors and soft lighting will take the cozy factor up a notch and pictures of said ambiance work wonders for your ‘winter retreat’ section on your website, if you have one.
2. Loosen Your Booking Requirements
Travel decisions become impulsive (often booked only days in advance) with shorter stays. If you typically require weekly reservations, offer nightly rates to promote last minute weekend getaways. The goal is to become attractive to a larger audience, with less flexible schedules.
3. Make Sure Your Pricing is Competitive
It’s really easy to price too high in fall and winter. Resist the temptation! With so many vacation rentals vying for the dwindling market, potential guests won’t give your home a second glance if your rates aren’t accurate reflections of the season.
For a free Overhaul Quote of your Website Design OR to create a new one OR to create a Section for Winter and Off Season Promotion contact me